HORNBACH

The Originals

Posters have always been a cornerstone of storytelling in the film industry, capturing the essence of a narrative with a single powerful image. For HORNBACH, I reimagined this iconic medium to create something bold and uniquely resonant. From concept to execution, I single-handedly developed this project, designing and illustrating a series of dynamic posters that push creative boundaries and embody the brand’s spirit of action and ingenuity.

Each design serves as more than just a visual piece — it’s a narrative that conveys excitement, creativity, and the essence of HORNBACH. Like a film poster, these works invite the audience into a world of possibilities, sparking curiosity and engagement. This project wasn’t just about crafting impactful visuals; it was about creating a compelling story that connects with people and elevates the brand’s presence. Cut! Action! 🎬

Client: HORNBACH
Creative Agency: HEIMAT Berlin
My Role: Concept, Art Director & Designer
Year: 2020–2023