HORNBACH

Valentine’s Day

HORNBACH’s greatest passion? Projects. Germany’s favorite dating apps? Tinder and Jodel. IT’S A MATCH! To celebrate Valentine’s Day, I created a campaign that brought HORNBACH’s love for creativity into the digital dating world. Through clever headlines and striking visuals, we surprised app users with playful, project-inspired messages to spark smiles and engagement. On Jodel, the campaign even inspired users to write their own posts, adding a layer of interaction and fun to the experience.

The campaign went beyond dating apps, appearing as a hero teaser on hornbach.de and running as targeted ads on Meta and X. From concept to execution, I handled every detail: developing the creative idea, crafting the headlines, designing the visuals, and shaping the overall look and feel of the campaign.

Proof that with the right spark, love — and creativity — can thrive anywhere! 💌

Client: HORNBACH
Creative Agency: HEIMAT Berlin
My Role: Concept, Art Director & Designer
Year: 2022