HORNBACH’s greatest passion? Projects. Germany’s favorite dating apps? Tinder and Jodel. IT’S A MATCH! To celebrate Valentine’s Day, I created a campaign that brought HORNBACH’s love for creativity into the digital dating world. Through clever headlines and striking visuals, we surprised app users with playful, project-inspired messages to spark smiles and engagement. On Jodel, the campaign even inspired users to write their own posts, adding a layer of interaction and fun to the experience.

The campaign went beyond dating apps, appearing as a hero teaser on hornbach.de and running as targeted ads on Meta and X. From concept to execution, I handled every detail: developing the creative idea, crafting the headlines, designing the visuals, and shaping the overall look and feel of the campaign.

Proof that with the right spark, love and creativity can thrive anywhere! 💌