ARTSALVE
IT’S ABOUT ART, MUSIC & LITERATURE.
ABOUT ME
I, Sajjad Khatibi, am an award-winning Art Director and Designer, living and working in Berlin. Born in Karaj, Iran, I emigrated to Europe in 1999, grew up in the Frankfurt am Main area, and earned my German citizenship after five years. After finishing school, I packed my bags and moved to Berlin in 2008, where I still live and work, to pursue my passion for art, design and music. My journey began with Graphic Design studies at the Lette Verein Berlin, followed by four more years of honing my craft in Communication Design at HTW Berlin, where I graduated with a Bachelor of Arts with excellent results.
In 2013, together with my brother Saeed, I founded Artsalve, a creative studio specializing in Design and Art Direction. Since then, we have been actively running the studio, pushing the boundaries between art, design, and music through a variety of projects. Over the years, I have had the opportunity to collaborate with artists such as Bettina Buck and Otto von Schirach, and with well-known brands across industries including retail, automotive, and aviation.
Starting in 2017, I spent nearly seven years at HEIMAT Berlin, including four years as a Senior Creative in the HORNBACH unit — an all-star team of 20+ talents managing one of Germany’s most exciting brands across nine European countries. From out-of-home campaigns to daily social content, it was a masterclass in strategic and creative brand leadership, helping ensure HORNBACH’s long-term success against fierce, well-funded competition.
My focus was on 360° campaigns spanning digital, social, guerrilla, and print — translating creative concepts into engaging digital experiences. I adapted and expanded campaign ideas for digital channels, shaping social-first content, digital out-of-home advertising, and interactive web experiences while ensuring a seamless brand narrative.
Throughout my professional journey, I’ve had the privilege of working primarily with renowned brands such as HORNBACH, Jägermeister, Opel, OTTO, and Trolli — leading major projects and shaping creative outcomes. Alongside this, I’ve also collaborated with artists, creatives, and friends to keep things bold, fresh, and seamless.
I am currently working as a Senior Art Director at antoni_ for the Vodafone brand, the Margot Friedländer Foundation, and Kärcher and I am also exploring exciting new challenges to further grow and contribute my skills.
Let us create something extraordinary that truly stands out.
Until then, stay great,
Sajjad + : )
EXPERIENCE
2024–current
antoni Berlin GmbH & Co. KG
SENIOR CREATIVE
Art Direction
2019–2024
HEIMAT Berlin (HeimatTBWA\)
SENIOR CREATIVE
Art Direction / Motion Design
2017–2019
HEIMAT Berlin
CREATIVE
Art Direction / Motion Design
2016
Brand Union (WPP Group)
CREATIVE INTERN
Art Direction / Product Design
EDUCATION
2013–2017
HTW Berlin
COMMUNICATION DESIGN
Bachelor of Arts (Ø: 1,4)
2010–2013
Lette Verein Berlin
GRAPHIC DESIGN
State–approved Graphic Designer
2009
Schule in der Köllnischen Heide Berlin
ART SUPERVISOR
Annual Internship
2004–2008
Albert–Schweitzer–Gymnasium
(Secondary School, Hesse)
Performance courses: Art, History & Biology
LANGUAGES
Persian
Native
German
Bilingual Proficiency
English
Professional Working Proficiency
Spanish
Elementary Proficiency
Arabic
Elementary Proficiency
SKILLS
☻ Storytelling
☻ Conception
☻ Advertising
☻ Branding
☻ Typography
☻ Visual Identity
☻ Graphic Design
☻ Art Direction
☻ Motion Design
☻ Photography
☻ Video Editing
☻ Generative AI
☻ Content Creation
☻ UX & UI Design
CLIENTS
Air Berlin,
B’90/Grüne,
Bofrost,
BVR,
Coke,
Consorsbank,
Costa Coffee,
DEVK, Fanta,
Felix Burda Stiftung,
Ferrero,
Freie Demokratische Partei,
Henkel,
Hornbach,
Jägermeister,
Kaufland,
Lidl,
Margot Friedländer Stiftung,
Mercedes-Benz,
Opel, Otto,
Pepsi,
Peugeot,
Smart,
Spax,
Trolli,
Vaay,
Vodafone,
Yello Strom,
Zeit Online,
Zurich Versicherung
AWARDS
ADC Germany,
ADC Global,
Cannes Lions,
CICLOPE Award,
Clio Awards,
Cresta Award,
Deutscher Digital Award,
Deutscher Preis für Onlinekommunikation,
Deutscher Werbefilmpreis,
Die Klappe,
Effie Award,
Epica Awards,
Internationaler Deutscher PR–Preis,
London International Award,
Max Awards,
New York Festivals,
Plakadiva,
Spotlight Festival,
The One Club,
The One Show,
Webby
PUBLICATIONS
48 Stunden Neukölln,
ADC Germany,
ADC Global,
Ads of Brands,
Ads of the World,
Adweek,
Artsy,
Business Insider,
Creative Review,
Design made in Germany,
Designboom Magazine,
Designcritics,
Festival international de Cinéma Marseille - FIDMarseille,
FHXB Friedrichshain–Kreuzberg Museum,
Hiphop.de,
Horizont,
Meedia,
Page Magazine,
The Drum,
W&V,
ZEIT Online …
To access my selected works, simply reach out via ➥CONTACT page, and I’ll provide you with a password to explore exclusive content.
