HORNBACH

Experience HORNBACH

Give me a HORN, give me a BACH! The DIY store transformed into an adventure park in this campaign, bursting with creativity and attractions. Directed by Caspar-Jan Hogerzeil, the six spots brought the excitement to life, while legendary illustrator Steven Chorney — famed for designing movie posters for Indiana Jones, Inception, and Quentin Tarantino’s Once Upon a Time in Hollywood — crafted a stunning façade banner in the style of a classic film poster, displayed on the exterior of the stores.

Beyond the spots, the campaign extended its reach through collaborations with creators, immersive Instagram reels, playful stickers, dOOH placements, and eye-catching display ads. We also launched an 8-bit mini online game, inviting the community to test their gaming skills in a nostalgic, interactive way.

This campaign is a tribute to all the passionate DIYers for whom a trip to the hardware store is not just about buying materials — it’s an adventure in itself. 🛠🎮

Client: HORNBACH
Creative Agency: HEIMAT Berlin
CCO: Guido Heffels, Matthias Storath
Creative Direction: Marlon Fischer, Felix Pfannmueller
DOP: Caspar-Jan Hogerzeil
My Role: Art Direction, UX/UI & Motion Design
Production Agency: KANU Film
Sound & Music Production: LOFT Studios
Digital Agency: eg+ worldwide GmbH
Event Agency: BERLINEREI Kreativagentur GmbH
My Role: Art Director & Motion Designer
Year: 2022