HORNBACH

Content [2020–2023]

In today’s digital landscape, every brand is vying for attention, and social media has become an essential platform for growth and connection. From 2020 to 2023, I had the privilege of creating dynamic content for HORNBACH, with the goal of inspiring their existing community while drawing in new followers.

The content spanned a wide spectrum — from quick, reactive memes to carefully crafted dark posts — all designed to spark conversations, drive engagement, and foster a loyal following.

As an Art Director, Motion Designer, and Content Creator my role was to ensure every piece of content struck a chord with the audience. By combining creativity with a strategic approach, I developed digital experiences that not only resonated with fans but also attracted fresh eyes to the brand.

Here’s a small selection of the diverse content I created, showcasing my ability to craft compelling visuals and stories that connect, inspire, and engage in the digital age.

Client: HORNBACH
Creative Agency: HEIMAT Berlin
My Role: Art Director & Motion Designer
Year: 2020–2023