VAAY

This Is The Good Stuff.

Mouth sprays, capsules, CBD pens, gels, and bath bombs — from the logo to the corporate identity, packaging design, and the launch campaign under the motto Can you feel it?, we designed the entire appearance of VAAY. As one of Germany’s leading cannabis lifestyle brands, VAAY is backed by prominent investors such as Snoop Dogg (Casa Verde Capital) and Will.i.am (Black Eyed Peas). Since its founding in 2019, the Berlin-based brand has been synonymous with premium CBD cosmetics and hemp-based lifestyle products that promote balance and mindfulness in everyday life. Their mission is to enhance daily experiences, enabling creativity to flourish without limits.

The launch campaign included a wide-reaching out-of-home advertising initiative, featuring CLPs, large-scale billboards, fully branded subway stations, facade murals, and wild posters. Additionally, advertising materials were deployed across Spotify and social media channels.

In a duo team, we created the daily social media content for one year, and I was responsible for digital art direction and motion design, ensuring a consistent and engaging brand presence across all channels.

Creative Agency: HEIMAT Berlin
Client: VAAY (Sanity Group)
CCO: Matthias Storath
CD: Ove Gley (ECD), Florian Fischkal
Copywriter: Rebecca Kaysen
My Role: Art Director & Motion Designer
Year: 2020