We all come home. And don’t we all then wish to find something that makes us happy? Make it home.
OTTO is Germany’s largest online furniture retailer — but many consumers don’t know that. That’s exactly what we’ve changed with the “Make it home” campaign. Initial advertising measures, for example in social media, via newsletters or at the international furniture trade fair “imm cologne”, were already underway in January. February then saw the start of broad communication via social media, online video (OLV), digital out–of–home (dOOH) and TV commercials. To make the most of the eight–month campaign period, we divided the campaign into four phases. Each phase lasted between five and eight weeks. The campaign started with our own four walls (indoors), followed by outdoor themes, the European soccer championship and the vacation season.