The idea behind the campaign is to present HORNBACH’s permanent low prices in a playful and creative way. For up to 30 days retrospectively, customers can be credited with money for their purchases if the items have been reduced in price during this period. HORNBACH is thus drawing attention to its permanent low prices and also encouraging customers to record their purchases digitally. The campaign is being played out across various media and channels in order to reach a broad target group. HORNBACH is increasingly relying on digital advertising formats to achieve greater reach.