In recent years, OTTO has regularly offered great cinema at Christmas. That’s over now! Instead, we celebrated Christmas with the Hamburg–based e–commerce retailer in 2019 with various campaigns on digital platforms such as TikTok, Twitch and Tinder. All these channels helped to increase the relevance of the brand among the younger target group. TikTok is a channel that can almost be described as ideal. Twitch, with its focus on broadcasting video games, is especially interesting for gamers. The cross-media campaign took place on TV and OOH spaces. In addition, display banners and YouTube ads were placed as well as advertising on Meta.