OTTO

Christmas Campaign

In recent years, OTTO has consistently delivered cinematic experiences at Christmas — but in 2019, the focus shifted. Instead of traditional storytelling, we celebrated the season with a series of dynamic campaigns across digital platforms like TikTok, Twitch, and Tinder. These channels proved instrumental in boosting the brand’s relevance among a younger target audience.

TikTok stood out as an almost ideal platform, while Twitch, with its focus on gaming, was perfectly suited for engaging with gamers. The cross-media campaign extended beyond digital, featuring placements on TV and OOH spaces, along with display banners, YouTube ads, and advertising on Meta platforms.

Client: OTTO
Creative Agency: HEIMAT Berlin
CCO: Guido Heffels
Creative Director: Lisa Yvo Heimgartner
DOP: André Maat
Director of Photography: Björn Knechtel
Set photographer: Matthias Wehofsky
Music Production: Max Spindler
Production Company: Liesel Berlin
My Role: Art Director & Motion Designer
Year: 2019