HORNBACH

Fahndung

HORNBACH’s permanent low prices come with an extra perk: if an item you buy is reduced in price within 30 days, you’ll get the difference refunded. The only requirement is to register in the HORNBACH app, scan your receipt, and redeem the credit there. While practical, this process needed a creative twist to grab attention.

In summer 2023, HORNBACH launched a playful “manhunt” to highlight this offer. The story revolved around a fictional customer caught on store surveillance cameras. His tiles had gone on sale after purchase, but since he hadn’t registered them in the app, HORNBACH set out to find him and give him his refund.

This clever campaign popped up everywhere. Headlines in newspapers, giant billboards in cities, radio ads, online ads, TikTok collaborations, and podcast partnerships all spread the story. The campaign sparked curiosity, encouraging people to share and comment on the search, with many even offering “tips” about the missing customer.

In just a few weeks, the campaign generated over 300 million contacts and made the Dauertiefpreisgarantie (permanent low price guarantee) a viral topic. It also drove more customers to engage digitally by using the HORNBACH app. By turning a simple guarantee into an entertaining mystery, HORNBACH proved that even the most routine offers can become unforgettable moments.

Client: HORNBACH
Creative Agency: HEIMAT Berlin
CCO: Guido Heffels, Matthias Storath
CD: Guido Heffels , Marlon Fischer,
Luis Jähner, Christofer Kümmerer
Photography / Postproduction: Jonas Schubert
My Role: Art Director & Motion Designer
Year: 2023