HORNBACH

Accidentally Wes Anderson

Wes Anderson’s sets are like stepping into a whimsical dollhouse, where every detail has its place, every shade of pastel tells a story, and symmetry reigns supreme. His unique aesthetic, with its rich nostalgia and meticulous attention to detail, served as the perfect inspiration for our project.

We borrowed a touch of Anderson’s cinematic magic to showcase the vast range and diverse departments of HORNBACH stores. Each frame invites you into a world where creativity knows no bounds—where every aisle is a destination and every shelf holds the potential for discovery.

HORNBACH isn’t just a store; it’s a canvas for every kind of character and every creative dream. Whether you’re a DIY enthusiast, a garden wizard, or someone simply seeking inspiration, there’s something waiting for you here. With a nod to Anderson’s artistry, we’ve reimagined the store as a place where stories unfold, individuality thrives, and endless possibilities come to life.

Client: HORNBACH
Creative Agency: HEIMAT Berlin
Concept & Copy: Rebecca Kaysen
Producer: Willi Böhm
My Role: Art Director & Motion Designer
Year: 2023