HORNBACH

This Experiental campaign leaves a lasting impression. We brought our claim “Every place can be a Garden.” to life. Our lush gardens grew on a grey house façade on one of the main traffic arteries in Vienna, a Berlin underground staircase (Bundestag underground station), on a rotten car, on an advertising pillar and on a photo booth or chewing gum machine, on a skate ledge, on a bicycle or an illegally disposed of old electric cooker on the streets of Neukölln.

Client: HORNBACH
Agency: Heimat, Berlin.
My Role: Art Direction & Design
Year: 2021