VAAY

Mouth sprays, capsules, CBD pens, gels and bath bombs — from the logo to the CI, the packaging design to the launch campaign, which has the motto “Can you feel it?”, the entire VAAY appearance was designed by us. VAAY is one of the leading cannabis lifestyle brands in Germany and is backed by investors such as Snoop Dogg (Casa Verde Capital) and Will.i.am (Black Eyed Peas). Since 2019, the Berlin–based brand has stood for high–quality CBD cosmetics and hemp–based lifestyle products to promote balance and mindfulness in everyday life. The mission: to improve everyday experiences so that creativity can unfold without limits. In addition to an out–of–home advertising offensive (with CLPs, large surfaces, entire subway stations, facade murals, wildlife posters), advertising materials were also used in Spotify and social media.

Client: VAAY (Sanity Group)
Agency: Heimat, Berlin.
My Role: Art Direction & Motion Design
Year: 2020