DESIGN AND ART DIRECTION
Mouth sprays, capsules, CBD pens, gels and bath bombs — from the logo to the CI, the packaging design to the launch campaign, which has the motto "Can you feel it?", the entire VAAY appearance was designed by us. In addition to an out-of-home advertising offensive (with CLPs, large surfaces, entire subway stations, facade murals, wildlife posters), advertising materials were also used in Spotify and social media.
Agency: Heimat, Berlin.
My Role: Designer & Art Director
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