TROLLI RELAUNCH

2021, we have created a unique identity for the Trolli brand. “Let the fun win” is the new slogan and Omnes by Darden Studio is the matching new house font. With its rounded yet distinctive shapes, it is the perfect counterpart to the fruit gums. The new typography perfectly complements the tonality and photography, which focuses on the colorful products of Trolli itself. The new identity was introduced through two TV commercials that struck a trollish tone with plenty of humor. This was followed by a large-scale poster campaign that drew on the slang and syntax of Internet memes, with ambiguous statements and punchlines. The website, with responsive web design, was completely relaunched in line with the social media, where I was responsible for the look and feel and motion design as well as the ux/ui measures.

Client: HORNBACH
Agency: Heimat, Berlin.
My Role: Designer & Art Director
Year: 2021-2023