HORNBACH

We celebrate the return of spring with a spot that both celebrates the joy of gardening and encourages gardeners to take up more sustainable habits. HORNBACH commented: “Amid long-standing droughts, water shortages, climate change and rapidly decreasing numbers of birds and insects, Hornbach believes the time has come to fundamentally correct the image of a perfect garden and to inspire gardeners to let nature take over – and be amazed what their gardens can do on their own – for the most beautiful seed mixture has always been chance.” As part of the campaign, four films tell what happens when you simply leave your own garden to nature. The process from the seed in the air and in the water to the wild plant is staged in the best film romanticism. The campaign was launched simultaneously across Europe and includes an extensive moving image campaign as well as a variety of digital productions across social media, dOOH, ambient and PoS.

Client: HORNBACH
Agency: Heimat, Berlin.
My Role: Art Direction & Motion Design
Year: 2023