DESIGN AND ART DIRECTION
It doesn’t matter how big the project is. Unless you build the biggest trainer pool ever. Namely 5 metres long, 2.10 metres high and weighing a whole 850 kg. Sneakers and pool don’t go together thematically? We say: Sure they do! Crazy projects are in our DNA! With the HORNBACH sneaker pool, we show how far the current sneaker love can go. We are building a pool in the form of an XXL sneaker and setting up a huge monument to the shoe. Together with “43einhalb”, one of the most renowned sneaker stores in Germany, we have realised the XXL project.
Agency: Heimat, Berlin.
My Role: Designer & Art Director
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