DESIGN AND ART DIRECTION
Mysterious videos are circulating on the internet in which several “thieves” steal letters from the lettering on the facades of Hornbach stores in night and fog operations, sparing no effort. At the same time, HORNBACH appealed via its digital channels and radio spots for further tips on the missing letters to be sent by e-mail to email@example.com. More than one and a half decades after the legendary Ron Hammer action (2006), we wanted to make as many people as possible curious again. This time was about what could be behind the dubious letter search.
Agency: Heimat, Berlin.
My Role: Designer & Art Director
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