HORNBACH

Mysterious videos are circulating on the internet in which several “thieves” steal letters from the lettering on the facades of Hornbach stores in night and fog operations, sparing no effort. At the same time, HORNBACH appealed via its digital channels and radio spots for further tips on the missing letters to be sent by e-mail to hinweise@hornbach.com. More than one and a half decades after the legendary Ron Hammer action (2006), we wanted to make as many people as possible curious again. This time was about what could be behind the dubious letter search.

Client: HORNBACH
Agency: Heimat, Berlin.
My Role: Designer & Art Director
Year: 2022