IT’S ABOUT ART, MUSIC & LITERATURE.
KPMG
Think Tax. See Beyond.
Tax consulting is usually written off as dry and dull. Together with renowned photographer Axel Jansen, we radically shattered this cliché to uncover the industry’s hidden elegance: the “Beauty of Business.”
In a seamless collaboration, we moved beyond the dusty corporate world to translate KPMG into a high-end aesthetic. I initially developed the look and feel of the stills using AI tools to make the visual vision tangible for the client. Based on this direction, I briefed the entire production and subsequently brought the stills to life through dynamic motion assets. Instead of generic stock photography, we staged real employees as modern protagonists of a premium lifestyle brand.
Behind-the-Scenes
Client: KPMG Germany
Creative Agency: RYSM Berlin
Executive Creative Director: Alf Frommer
Art Director & Designer: Sajjad Khatibi
Artbuying: Simone Gutberlet
Photographer: Axl Jansen
DoP: Jasper Techel
Styling: Neves Schander
Postproduction: Silver Grapes / Scanwerk
Year: 2026
OTHER PROJECTS
