Anniversary or birthday campaigns are often a rather self–referential affair. For OTTO, we opted for a different approach. In the 70th birthday campaign, you look in vain for the Otto catalogue, which has since been discontinued. Instead, it’s about customer diversity and what came after the catalogue — the Otto app. Besides dOOH and dispaly ads, we spread the message via social media marketing on the platforms TikTok, Meta and Youtube: YEAH! 🙌
