HORNBACH

Valentine’s Day

HORNBACH’s great loves are projects, and Tinder and Jodel are the Germans’ favourite dating apps: IT’S A MATCH! With creative headlines and eye–catching looks, we drew app users’ attention to Valentine’s Day on the dating apps and gave them a positive surprise to help them get a little more into the swing of things on this special day. The campaign even encouraged users to write their own Jodels. The campaign also ran as a hero teaser on hornbach.de and as adverts on Meta and X. I was responsible for the concept and creative headlines as well as the overall look and feel and design of this campaign.

Client: HORNBACH
Agency: Heimat, Berlin.
My Role: Concept, Art Direction & Design
Year: 2022