DESIGN AND ART DIRECTION
Give me a HORN, give me a BACH: In the spots, the DIY store became an adventure park full of attractions. 6 spots were shot by director Caspar-Jan Hogerzeil and legendary illustrator Steven Chorney, who designed movie posters for “Indiana Jones”, for “Inception” and for Quentin Taratino’s “Once upon a time in Hollywood”, designed a facade banner in the style of a classic movie poster that will be displayed on the outside of the DIY stores. At the same time, in addition to various collaborations with creators, different digital touchpoints such as Instagram reels, stickers, dOOH and display ads, we developed an 8-bit mini online game where the community could test their gaming skills. The campaign pays homage to all the do-it-yourselfers for whom a visit to the DIY store is much more than just buying materials.
Agency: Heimat, Berlin.
My Role: Designer & Art Director
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